Planning & Strategy Background
Intahire is a fast-growing tech recruitment platform in Dhaka, connecting top-tier companies with highly skilled developers and IT professionals.
Challenge
Despite having a solid service offering, Intahire lacked a clear digital strategy, resulting in low B2B inquiries and weak candidate engagement.
Our Approach:
- Conducted internal interviews to understand current operations and friction points.
- Mapped a new user journey for both B2B and B2C clients.
- Built a marketing and outreach plan tailored to Bangladesh’s tech industry.
- Designed a CRM-based lead scoring system to prioritize hot prospects.
- Provided training for the internal team on content marketing and email campaigns.
Solutions Delivered
- 6-month marketing and lead generation roadmap
- Automated lead nurturing workflows
- Social media revamp and outbound email campaign templates
Impact
- Doubled B2B inquiries within 60 days
- Improved website conversion rates by 75%
- Expanded email list by 800+ verified subscribers with segmented tagging
Tools Used :
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Notion
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Mailchimp
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Google Workspace
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